GTM tools portfolio

Three GTM tools that
show their working

A measurement planner, a consent matrix and a weekly review pack. Code computes every number on these pages. All data is fictional or public.

2.8x

How far a sourced count overstates the value a holdout measures.

2 of 6

Outbound plays that can run once for EMEA across six markets.

−40%

DACH conversion in week 8, found by the bridge, not by eye.

Fictional data. Not legal advice. Built by showcase/build_showcase.py.
At a glance

The answer first

Measurement planner. The workshops lift opportunity creation by +24.5%, worth £3.56m. A sourced count would claim £9.96m, 2.8x the measured value.

Consent matrix. 2 of 6 outbound plays can run once for EMEA. The other 4 need local rules.

Review pack. Week 8 came in at 198 opportunities, −4.2% on the four week average. DACH conversion fell 40% while its leads moved −3%.

Measured uplift
+24.5%
Target +25%. 95% interval +7.9% to +43.6%.
Incremental value
£3.56m
Sourced claim £9.96m, 2.8x higher.
Plays that run once for EMEA
2 of 6
4 plays need local rules. 5 of 6 markets verified against source.
Week 8 opportunities
198
Four week average 206.8 (−4.2%). Target 215.
Every figure on this page is computed at build time from the three tools.
Project 1. Measurement planner

Customer workshops: measured, not sourced

The workshops lift opportunity creation by +24.5%, worth £3.56m. A sourced count would claim £9.96m, 2.8x the measured value.

Sourced claim against measured value

Sourced claim against measured incremental valueSourced claimevery touched converter£9.96mMeasuredagainst the holdout£3.56mrange £1.39m to £5.73m

Measured uplift against zero and the target

Measured uplift with its 95% interval against zero and the targetNo effect 0%Target +25%+7.9%+43.6%+24.5% measured95% interval for the relative uplift
10,000eligible accounts
7,834needed to detect +25% at an 80/20 split
88.6%power using every account
0.002p value in the simulated run
Decision

Fund customer workshops on the measured £3.56m, not the sourced £9.96m. Keep a 20% holdout. Enterprise executive briefings have 800 accounts but need 10,042 for a holdout, so roll out in stages and treat any uplift below +100% as directional.

Simulated run with a true uplift of +30%, seed 7. Fictional data.
Project 2. Consent matrix

Which outbound plays travel across EMEA

2 of 6 outbound plays can run once for EMEA. The other 4 need local rules.

Rules by market

MarketEmail, companyEmail, sole traderCall, companyCall, sole traderVerified
United KingdomOpt outConsentOpt outscreen TPS, CTPSOpt outscreen TPS, CTPSregulator2026-10-22
IrelandOpt outOpt outOpt outmobile: consent; screen National Directory Database opt outOpt outmobile: consent; screen National Directory Database opt outstatute2026-10-22
GermanyConsentConsentPresumed consentPresumed consentstatute2026-10-22
FranceOpt outOpt outOpt outOpt outpartial2026-10-22
NetherlandsConsentConsentOpt outConsentstatute2026-10-22
SpainConsentConsentOpt outscreen Lista RobinsonOpt outscreen Lista Robinsonstatute2026-10-22

Plays

PlayClass
Cold email to target companiesLocalise DE, NL, ES
Cold email to sole tradersLocalise UK, DE, NL, ES
Email to companies that opted inRun once for EMEA
Email to existing sole trader customersRun once for EMEA
Cold call to company switchboardsLocalise DE
Cold call to sole trader mobilesLocalise IE, DE, NL
Decision

Run the 2 plays built on consent or existing customers once for EMEA. Localise cold email in DE, NL, ES. Finish checking France (partial) before launch there.

Green: allowed with an opt out. Yellow: needs a documented reason. Red: needs consent. Not legal advice.
Project 3. Weekly review pack

What changed in week 8

Week 8 came in at 198 opportunities, −4.2% on the four week average. DACH conversion fell 40% while its leads moved −3%.

Weekly opportunities against target

Weekly opportunities against the weekly target207Wk 1208Wk 2216Wk 3206Wk 4203Wk 5209Wk 6209Wk 7198Wk 8Target 215

Bridge by region

Bridge from the four week average to week 8 by region206.84 week avg−24.8DACH+1.5France+1.0Nordics+13.5UKI198.0Week 8Scale starts at 150 opportunities
Decision

Review DACH lead routing and qualification this week. Plan on the UKI rise only once a second week confirms it.

Pack status: DRAFT SHA-256 a40df060a30ff2c7. Fictional data.